Bloom insights
Practical thinking on brand, demand and the work that helps B2B businesses move forward.
October 21, 2026 1. Determine your target market and audience and identify their needs The first element of defining your brand strategy is to be clear on who you aim to talk to - what’s your target market, and who are you trying to reach with your brand? Your target market will likely be people with common characteristics…
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October 21, 2026 What is a brand? Is it a logo that is easily identifiable globally? (think Apple and Coca-Cola), or is it a tagline that instantly connects with your audience? Think of some of the world’s most successful brands and how they communicate their identity through marketing. The world’s most successful brands create an experience for their…
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October 21, 2026 The pace of change in B2B marketing has never been faster. Buyer behaviour is shifting, AI is reshaping workflows, privacy rules are tightening and traditional lead-gen tactics are losing their impact. As we head into 2026, the organisations that win won’t be the ones doing more, they’ll be the ones doing better: smarter use of…
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October 21, 2026 The ultimate goal of marketing is to create a brand that resonates deeply with consumers. But how do you craft a brand identity that captivates and connects profoundly? Enter brand archetypes — a powerful framework rooted in psychology and storytelling that helps businesses shape their identity and forge emotional bonds with their audience. Swiss psychiatrist…
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October 21, 2026 In B2B tech marketing, staying ahead of the curve is imperative for success. As technology continues to evolve rapidly, so do the strategies and tactics necessary to capture the attention of businesses and decision-makers. In this ever-changing landscape, several emerging trends are reshaping how we approach marketing, now and in the future. In this article,…
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October 20, 2026 Content marketing is a strategy used to create awareness of your brand or product, positively engage your audience and retain them via thoughtful and relevant content. This can include videos, podcasts, blogs or other media. Content marketing aims to establish trust with your target audience and keep your brand top of mind when your target…
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April 6, 2023 As we approach 2025, the marketing landscape continues to evolve rapidly, driven by technological advancements, shifting consumer expectations, and an ever-changing global environment. B2B and B2C brands must stay ahead of these trends to remain competitive, connect meaningfully with their audiences, and drive sustainable growth. At Marketing with Bloom, we’ve identified the top marketing trends…
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April 4, 2023 A brand strategy is not how your brand looks and feels, your logo design or your colour palette - that‚Äôs your brand guidelines. A brand strategy encompasses your brand‚Äôs mission, values, promises to your customers and how these are communicated. It‚Äôs the strategic plan of how you will achieve your long-term business objectives and includes…
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